Javier Reche, CEO of Movviendo Tourism Group, has taken part in the June edition of Tribuna de Andalucía. There, he shares his views on the evolution of inbound tourism and the MICE sector in Andalusia. He also discusses the key challenges and opportunities shaping the future of the industry.
In the interview, Reche highlights how the profile of the international and corporate client has changed. Today, clients expect far more than sound logistics. Authentic, personalised and sustainable experiences have become a decisive factor. These experiences must also align with each organisation’s values. As a result, this directly influences destination choice for congresses, conventions and incentive travel.
Granada stands out as one of the most competitive destinations in Andalusia for meetings and events tourism. Its historical heritage, cultural richness, gastronomy and connectivity together form a unique combination. Alongside other Andalusian cities such as Seville and Córdoba, Granada strengthens its role as a reference destination for congresses and incentive programmes. Indeed, these events combine operational excellence with differentiated experiences.
The interview places particular emphasis on personalisation as a key success factor. With over 30 years of experience in inbound tourism in Andalusia, Movviendo champions an integrated approach. This approach, in turn, allows the company to design tailor-made projects. Each proposal aligns with the organisation’s objectives and aims to deliver a lasting impact.
Sustainability is another core theme of the interview. The company remains committed to a responsible tourism model. This model combines operational efficiency, sustainable mobility through its own fleet, and collaboration with local suppliers. Furthermore, ISO 9001 and ISO 14001 certifications back this commitment.
Innovation also plays a leading role, driven by the group’s technology division, Dwast. Digital tools help optimise service management. They also enhance the client experience and support more efficient ways of working.
Looking ahead to 2026, Movviendo will continue driving growth in inbound tourism, corporate events, congresses and incentive travel. At the same time, the company is strengthening its presence in Granada and expanding collaboration opportunities in national and international markets.
Javier Reche’s participation in Tribuna de Andalucía highlights Andalusia’s potential as a leading MICE destination. It also reflects Movviendo’s commitment to excellence, innovation and sustainability.
The full interview was published in the June 2026 edition of Tribuna de Andalucía: Download the June 2026 edition
