Movviendo Tourism Group attended FITUR 2026, one of the most important international meetings in the tourism industry, held at IFEMA Madrid. Over several days, our team was present at Pavilion 5 (Andalusia). Furthermore, this space was key for networking and building alliances within the national and international tourism ecosystem.
Within this strategic setting, Movviendo was represented by a multidisciplinary team. The group included Javier Reche (CEO), Laura Olmos, Sankhya Guerrero Sánchez, María José L., Pedro López Carbonne, Alberto José Sosa Muñoz and José Cándido Remejo. Moreover, this approach allowed us to engage with the fair from a comprehensive perspective, combining strategy with tourism innovation and deep sector knowledge.
These days were defined by an intensive agenda of professional meetings with key industry players. As a result, we identified new collaboration opportunities and strengthened existing relationships. In addition, the fair allowed us to identify emerging trends in tourism digitalisation, mobility and the creation of exclusive experiences.
Looking ahead, our attendance at FITUR 2026 reinforces Movviendo’s commitment to a more strategic model of tourism. Furthermore, our team returns with a renewed vision to keep developing projects that deliver real value to the tourism sector in Southern Spain. We keep moving forward.





